Privacy Policy

TALE OF HEART (ABN 58 490 662 570)
Last updated: December 2025

At Tale of Heart, trust is foundational. We believe privacy is a form of respect, and we are committed to protecting the personal information you share with us with care, transparency, and integrity.

This Privacy Policy explains how TALE OF HEART (“we”, “our”, “us”) collects, uses, stores, and shares personal information when you visit taleofheart.com, make a purchase, interact with our authorised stockists, or connect with us through our digital communication channels.

We comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth), and where applicable, international privacy laws including the GDPR, UK GDPR, and California Consumer Privacy Act (CCPA).

 

 

PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies you or could reasonably be used to identify you.

Depending on how you interact with us, we may collect:

  • Contact details: name, email address, phone number, billing and shipping address

  • Order information: products purchased or enquired about, order history, preferences

  • Payment details: processed securely via third-party payment providers (we do not store full card details)

  • Communications: messages, emails, feedback, reviews, enquiries, or correspondence with us

  • Marketing preferences: your opt-in choices and communication settings

  • Social media information: public profile information when you interact with us on platforms such as Instagram or similar services

You are not required to provide personal information, however, if you choose not to, we may be unable to provide certain products or services.

 

 

INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain information is collected automatically, including:

  • Browser type and device information

  • IP address and time zone

  • Pages viewed and interactions on our website

  • Referring websites or search terms

This information is collected using cookies, log files, and similar technologies to help us understand how our website is used and how we can improve your experience.

You can learn more about cookies and manage your preferences through your browser settings.

 

 

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Process and fulfil orders, payments, deliveries, and returns

  • Communicate with you about your order or enquiries

  • Provide customer support and respond to requests

  • Improve our website, products, and services

  • Detect and prevent fraud or unauthorised activity

  • Share updates, stories, or offerings where you have chosen to hear from us

We only collect and use personal information where it is reasonably necessary and lawful to do so.

 

 

MARKETING & COMMUNICATIONS

With your consent, we may send you emails or messages about new collections, stories, events, or offerings from Tale of Heart.

You can unsubscribe at any time by:

Even if you opt out of marketing communications, we may still contact you for essential service-related messages (such as order confirmations or delivery updates).

 

 

SHARING YOUR PERSONAL INFORMATION

We do not sell your personal information.

We may share your information with trusted third parties only where necessary to operate our business, including:

  • Payment processors and financial institutions

  • Shipping and fulfilment providers

  • Website, hosting, and e-commerce platforms (such as Shopify)

  • Email and customer support service providers

These parties are only permitted to use your information for the services they provide to us and are required to handle it securely and confidentially.

We may also disclose personal information where required by law or to protect our legal rights.

 

 

OVERSEAS DISCLOSURE

Some of our service providers may be located outside Australia, including in countries such as Singapore, the United States, the United Kingdom, or Europe.

Where personal information is disclosed overseas, we take reasonable steps to ensure it is protected and handled in accordance with applicable privacy laws and appropriate safeguards.

 

 

DATA STORAGE & SECURITY

Your personal information is stored securely on our systems and the systems of our trusted service providers.

We take reasonable technical and organisational measures to protect personal information against misuse, loss, unauthorised access, or disclosure. However, no method of transmission over the internet is completely secure, and information is shared at your own risk.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. When no longer needed, information is securely deleted or de-identified.

 

 

YOUR RIGHTS

You have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or outdated information

  • Withdraw consent for marketing communications at any time

Requests can be made by contacting us at hello@taleofheart.com. We may ask you to verify your identity before processing a request and will respond within a reasonable timeframe (usually within 30 days).

 

 

INTERNATIONAL RIGHTS (EU, UK & CALIFORNIA)

If you are located in the European Union, United Kingdom, or California, you may have additional rights, including:

  • The right to access, correct, or delete your personal information

  • The right to restrict or object to certain processing

  • The right to data portability

  • The right to opt out of certain data uses

  • The right to lodge a complaint with a local data protection authority

We honour these rights in accordance with applicable laws. Requests can be made by contacting us using the details below.

 

 

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of those websites. We encourage you to review their privacy policies before providing personal information.

 

 

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

 

 

CONTACT US

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

TALE OF HEART
Email: hello@taleofheart.com

For more information about privacy rights, you may also visit: